Corporate/Business Solutions Examples

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Online commerce automation

Using this scheme you minimize the number of empoyees involved into order processing. You don't need to modify or create scripts at the web server. The system will be flexible and user-customizable. At any time you can add a new payment system, a way of delivery or a service without changing the business process.

(1)	• Ordering at the website, form filling
(2)	• Choosing a payment system • Sending an email order notification
(3)	• Email order parsing, data writing into the database • Checking the order data errors • Order duplicate checking • Searching for previous orders from the client • Checking on warehouse avalability • Informing the logistics department • Subscribing the client to newsletters*
(4)	• Sending a personalized email with the order status • Writing an invoice and mailing it to the client in the HTML format • Offering discounts on repeats • Sending the tracking number

Note:
* This scheme can be well supplemented with email newsletters.

Managing newsletters.

Using newsletters you can inform your clients about new goods, promo actions and events. In experienced hands this marketing tool is very powerful.

To observe the CAN-SPAM Act you are to satisfy the following requirements:

• The recipient must be informed that he is subcribed to the newsletter
• The recipient must have an option to unsibscribe
• The email newsletter address must be valid
• The newsletter authors must write the return address and their contact information

Inevitable misfortune:
As a rule one day you start receiving spam to your newsletter mailbox. Then your employee in charge has to process more and more emails in the newsletter lists, and the error probability increases. But using Advanced Email Parser you will avoid this problem!

(1)	• Filling the newsletter "Subscribe" form • Filling the newsletter "Unsubscribe" form
(2)	• Sending an email request to subscribe to the newsletter • Sending an email request to unsubscribe from the newsletter
(3)	• Creating an email with the script1
(4)	• Email processing with the action type definition (subscribe/unsubscribe) • Processing emails with mailing delivery errors (excluding not valid emails from the newsletter list) • Checking the email address on validity • Sending a subsctiprion confirmation email to the recepient • Checking the newsletter delivery to the email address2
(5)	• Searching for the recepient in the database3 • Inserting the recepient's data to the database
(6)	• Marketing. Creating a newsletter using any email client.4 • Adding email headers and a signature with the contact information
(7)	• Getting the subscribers' lists from the database • Creating personified emails for every subscriber
(8)	• Sending the newsletter

Notes:
¹ The script is executed at the web server and is multi-purpose.
² This algorythm is most efficient when AEP is installed at the same computer (or in the same subnetwork) with the mailing server where the newsletter is sent to.
³ You can also extend Advanced Email Parser with Maillist Processor from the Email Marketing Bundle instead of using databases.
⁴ The marketing email is based on the template.

Managing services by the PushMail example.

The main Advanced Email Parser principle:

Being based on this principle and using control items in Advanced Email Parser, you can manage many processes by means of predetermined rules.

PushMail example:

• You have a working mailbox attached to Outlook and a PushMail mailbox for important emails.
  
  
• A standard situation
  You are out of office and waiting for the partner's email to the working mailbox.

This task can be solved by using Advanced Email Parser and creating a virtual mailbox. For AEP this mailbox serves as a control centre for each employee and executes such instructions as:

• Redirect emails from the recipient <XXX> sent to my PushMail Inbox working mailbox within X hours
• Send all my working email correspondence with the recepient <XXX> for the ZZZ period to PushMail Inbox.
• Cancel redirection
• ... etc.

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